Thursday, 1 November 2007

World Squash Day 2007

Saturday November 3rd marks the fifth annual World Squash Day.

Chief Executive of the World Squash Federation Christian Leighton wants every national association to ask squash clubs to support the day by holding events of their choosing.

But while the day is a great marketing initiative and a useful tool for the next Olympics pitch, a glance at the World Squash Day website with only two days to go reveals no entries at all in the "2007 events list" ...

The England Squash website has no mention of World Squash Day.

The event was founded in memory of Scottish junior international Derek Sword, who died during the World Trade Center terrorist attacks in 2001.

The WSF website lists events that have taken place on previous World Squash Days, including a world rally record, with groups of four playing a non-stop "feed" for an hour, former World Champion Carol Owens taking on some of the All Blacks rugby team, and a group of squash enthusiasts running up a mountain in St. Lucia.

The WSF also hope the scheme can help to raise the profile of squash as it strives for inclusion in the Olympic Games.

I am sure the day was advertised better in previous years (I seem to remember some photos of Lee Beachill knocking a ball around a court with Jahangir Khan). Given that the logo above seems to have been given little design thought, it appears that not a huge amount of time has gone into planning the promotion of this year's scheme.

This is a real shame, as a once-a-year event such as this should surely receive much wider media coverage.

You can show your support by getting your club involved and visiting the WSF website.

World Squash Day.

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