Friday, 16 November 2007

internationalSPORTgroup unveils VIP membership

iSPORTvip Squash MembershipSquash promoter internationalSPORTgroup have unveiled a new marketing initiative, designed to retain and increase numbers attending their events.

The iSPORTvip Squash Membership is billed as "an exciting new opportunity for players, spectators and enthusiasts to receive a comprehensive range of exclusive benefits" ...

Membership will bring a host of benefits, including (depending on level of membership):

- Free tickets to the final of the 2008 British Open in Liverpool
- Priority booking, exclusive tickets discounts and access to VIP members' lounge at iSPORTevents
- Exclusive gifts and offers from sponsors and partners, including a free pair of Hi-Tec squash shoes, worth £60.00 (if you join by the end of the year)
- Exclusive discounts of all iSPORTmerchandise
- Free internation squash magazine subscription
- Free monthly electronic magazine and e-newsletter
- Free internation squash annual subscription
- Joining pack and personalised membership card

Exclusive membership is £50, and Platinum membership £250. Both represent excellent value for money for the committed squash fan, with the Exclusive membership priced competitively enough to tempt newcomers.

This is a brave new step by the iSPORTgroup (who recently put on the English Grand Prix, a slickly-ran affair that was hampered by suspect officiating), and given that squash is crying out for innovative marketing is exactly the kind of initiative it needs.

iSPORTvip Squash Membership

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