A step in the right direction

Very encouraging to read that England Squash's new Chair, Zena Wooldridge, is planning the creation of a Marketing and Communications Team within her organisation.

Her comments were made in Issue 5 - 2007 of Squash Player magazine:

"... the idea is that Club Services would come under Marketing and use part-time external consultants (with experience in leisure and fitness industry) to provide expertise when needed."

I would have also liked to have seen "media consultants" included in the parentheses above, but at least this seems that a conscious effort (and the funding to back it up) is being devoted to widening participation by actively "selling" the sport.

As I had argued before, innovative marketing and media engagement is needed as much - if not more - than grass roots work.

England Squash